:root{
  --paper:#FAF7F4;
  --blush:#F3E7E4;
  --rose:#C08A8B;
  --rose-deep:#8E5156;
  --ink:#1C2333;
  --ink-soft:#4A5163;
  --line:#E4D8D4;
  --tape:#EFE3D3;
  --serif:"Newsreader", Georgia, serif;
  --sans:"Hanken Grotesk", system-ui, sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:19px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{display:block;max-width:100%;height:auto}

/* ---------- top bar ---------- */
.top{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:32px;padding:14px clamp(20px,5vw,72px);background:rgba(250,247,244,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.wordmark{font-family:var(--serif);font-style:italic;font-size:1.5rem;font-weight:500;text-decoration:none;letter-spacing:-.01em}
.top__nav{display:flex;gap:28px;margin-left:auto;font-size:.95rem;font-weight:500}
.top__nav a{text-decoration:none;color:var(--ink-soft)}
.top__nav a:hover{color:var(--ink)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:#fff;text-decoration:none;font-weight:600;font-size:1.05rem;padding:17px 30px;border-radius:2px;transition:background .2s}
.btn:hover{background:var(--rose-deep)}
.btn__price{font-family:var(--serif);font-weight:500;font-size:1.15rem;padding-left:14px;border-left:1px solid rgba(255,255,255,.35)}
.btn--small{padding:10px 20px;font-size:.92rem}
.link-quiet{font-weight:600;color:var(--rose-deep);text-decoration:none;border-bottom:1.5px solid var(--rose);padding-bottom:2px}
.microcopy{margin-top:14px;font-size:.88rem;color:var(--ink-soft);letter-spacing:.02em}

/* ---------- hero ---------- */
.hero{display:grid;grid-template-columns:1.08fr .92fr;align-items:center;gap:clamp(32px,5vw,80px);padding:24px clamp(20px,5vw,72px);max-width:1320px;margin:0 auto;height:calc(100svh - 73px - 74px);min-height:540px}
.hero__kicker{font-size:.92rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--rose-deep);margin-bottom:18px}
.hero h1{font-family:var(--serif);font-weight:400;font-size:clamp(2.5rem,4.6vw,4.1rem);line-height:1.04;letter-spacing:-.02em;max-width:13ch}
.hero h1 em{font-style:italic;color:var(--rose-deep)}
.hero__lead{margin-top:24px;max-width:33em;font-size:1.12rem;color:var(--ink-soft)}
.hero__cta{display:flex;align-items:center;gap:28px;margin-top:32px;flex-wrap:wrap}

.hero__book{display:flex;flex-direction:column;align-items:center}
.book{position:relative;width:min(100%,calc((100svh - 73px - 74px - 120px) * .7467),380px)}
.book__cover{width:100%;border-radius:2px;box-shadow:0 1px 0 rgba(28,35,51,.08),0 18px 40px -12px rgba(28,35,51,.35),0 40px 80px -30px rgba(142,81,86,.35)}

/* swing tag hanging off the cover's top-right corner */
.tag{position:absolute;top:-6px;right:-78px;width:120px;pointer-events:none}
.tag__string{position:absolute;top:0;left:-30px;width:120px;height:90px;color:var(--ink-soft)}
.tag__card{position:absolute;top:58px;left:40px;width:96px;padding:22px 10px 14px;background:#fffdfb;border:1px solid var(--line);
  clip-path:polygon(18% 0,82% 0,100% 14%,100% 100%,0 100%,0 14%);text-align:center;transform:rotate(-9deg);transform-origin:50% 0;
  box-shadow:0 10px 18px -8px rgba(28,35,51,.35);animation:sway 6s ease-in-out infinite}
.tag__hole{position:absolute;top:8px;left:50%;width:9px;height:9px;margin-left:-4.5px;border-radius:50%;background:var(--paper);box-shadow:inset 0 0 0 1.5px var(--line)}
.tag__label{display:block;font-size:.58rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--rose-deep)}
.tag__price{display:block;font-family:var(--serif);font-size:2.1rem;line-height:1.05;margin-top:4px}
.tag__small{display:block;font-size:.66rem;color:var(--ink-soft);letter-spacing:.08em;text-transform:uppercase}
@keyframes sway{0%,100%{transform:rotate(-9deg)}50%{transform:rotate(-5deg)}}

.pill{margin-top:26px;display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:var(--blush);color:var(--rose-deep);font-size:.86rem;font-weight:600;letter-spacing:.02em}
.pill__tick{display:inline-grid;place-items:center;width:20px;height:20px;border-radius:50%;background:var(--rose-deep);color:#fff;font-size:.7rem}
.pill__sep{opacity:.5}

/* ---------- tape-measure band ---------- */
.tape{position:relative;height:74px;background:var(--tape);overflow:hidden;border-top:1px solid #E2D2BE;border-bottom:1px solid #E2D2BE}
.tape__ticks{position:absolute;inset:0;pointer-events:none;
  background:
    repeating-linear-gradient(90deg,var(--ink) 0 1px,transparent 1px 48px) top left/100% 16px no-repeat,
    repeating-linear-gradient(90deg,var(--ink) 0 1px,transparent 1px 12px) top left/100% 8px no-repeat,
    repeating-linear-gradient(90deg,var(--ink) 0 1px,transparent 1px 48px) bottom left/100% 16px no-repeat,
    repeating-linear-gradient(90deg,var(--ink) 0 1px,transparent 1px 12px) bottom left/100% 8px no-repeat;opacity:.45}
.tape__track{display:flex;width:max-content;height:100%;align-items:center;animation:tape 60s linear infinite}
.tape:hover .tape__track{animation-play-state:paused}
.tape__run{display:flex;list-style:none}
.tape__run li{font-family:var(--serif);font-size:1.25rem;white-space:nowrap;padding:0 26px;display:flex;align-items:center;gap:52px}
.tape__run li::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--rose-deep);margin-left:26px;margin-right:-26px}
.tape__run li:first-child{font-style:italic;color:var(--rose-deep)}
@keyframes tape{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.tape__track,.tag__card{animation:none}}

.placeholder{padding:120px 20px;text-align:center;color:var(--ink-soft);font-style:italic}

/* ---------- phone buy bar ---------- */
.buybar{display:none}

/* ---------- build-phase cover switcher ---------- */
.switcher{position:fixed;left:16px;bottom:16px;z-index:50;background:#fff;border:1px solid var(--line);border-radius:10px;padding:10px;box-shadow:0 12px 30px -10px rgba(0,0,0,.3);width:auto;max-width:330px;font-size:.78rem}
.switcher.open{width:330px}
.switcher__head{font-weight:700;cursor:pointer;user-select:none}
.switcher__head::after{content:" ▸";color:var(--rose-deep)}
.switcher.open .switcher__head::after{content:" ▾"}
.switcher__grid{display:none!important}
.switcher.open .switcher__grid{display:grid!important;margin-top:8px}
.switcher__head span{font-weight:500;color:var(--ink-soft);margin-left:6px}
.switcher__grid{display:grid;grid-template-columns:repeat(6,1fr);gap:6px}
.switcher__grid button{border:2px solid transparent;padding:0;background:none;cursor:pointer;border-radius:3px;overflow:hidden;line-height:0}
.switcher__grid button.on{border-color:var(--rose-deep)}

/* ---------- phone ---------- */
@media (max-width:860px){
  body{font-size:18px}
  .top{gap:16px;padding:12px 18px}
  .top__nav{display:none}
  .top .btn--small{margin-left:auto}
  .hero{grid-template-columns:1fr;min-height:0;height:auto;padding:24px 18px 36px;gap:26px;text-align:center}
  .hero__book{order:-1}
  .book{width:min(58vw,250px)}
  .tag{top:34%;right:-84px;transform:scale(.78);transform-origin:0 0}
  .tag__string{display:none}
  .tag__card{top:0;left:0}
  .pill{margin-top:18px;font-size:.78rem}
  .hero__kicker{font-size:.78rem;margin-bottom:12px}
  .hero h1{font-size:2.2rem;max-width:none}
  .hero__lead{font-size:1.02rem;margin:18px auto 0}
  .hero__cta{justify-content:center;margin-top:24px}
  .tape{height:60px}
  .tape__run li{font-size:1.05rem}
  .buybar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:30;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:rgba(250,247,244,.96);border-top:1px solid var(--line);backdrop-filter:blur(8px)}
  .buybar__title{display:none}
  .buybar .btn{width:100%;justify-content:center}
  .switcher{bottom:84px;left:10px;width:200px}
}